Three Solid Selling Strategies

Selling a home is as much of an art as it is a science. A professional broker can look at market data, past sales, and use his or her previous experience to guide you. But, at the end of the day sellers are still using past information to help predict future success for themselves.

Below are my top 3 tips for preparing your home for a successful sale. Hint – it does take work to market your product and you should not rely on the lop-sided sellers market to fetch you the best possible offer.

Tip 1: Take time to prepare your home. Street appeal, maintenance, decluttering, and cleaning all set the tone for buyers touring your home. If buyers sense the home is taken care of they feel more confident making an offer. Listen to your broker to work through the punch list of “to do’s”. A seller pre-inspection is also a good way to find those unknowns and remedy them before going to market. There is no reason to put your home on the market in flash sale style unless you find yourself under contract on a purchase of your own. Otherwise, a proper listing takes weeks to prepare.

Tip 2: Appropriately price your home. Use market data to determine the right starting price point. A solid market analysis of comparable homes in your area will show where similar homes were priced and what they sold for. The important detail here is starting price point. If your area sees many multiple offer situations that means you see the end result and not necessarily the starting point. Be careful not to over price. Your goal should be to list at a price you feel comfortable with that also attracts as many buyers as possible.

Tip 3: Hire a real estate professional. In a fast moving market it may seem like homes just sell themselves. In reality a professional will provide you with home preparation advice, pricing, and a solid marketing plan. A well prepared home that is priced appropriately and marketed well will sell faster and for better terms. Discount brokerages and less than full service companies will save you money in commissions. Hiring a professional means you will receive top notch service while preparing your home, determining price, listing, and negotiating with buyers. Look for a broker with high touch customer service and a marketing plan. If your broker is nickel and diming you and does not have a clear plan move on. You get what you pay for.

Bottom line, look for a broker who has industry knowledge and truly educates you on the selling process. For more detailed information on selling your home give me a call!


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